‘In conceptual art the idea or concept is the most important
aspect of the work, it is often referred to as a visual development, and is the
initial design used to develop the look and feel of a project. When an artist
uses a conceptual form of art, it means that all of the planning and decisions
are made beforehand and the execution is a perfunctory affair.'
LeWitt, ‘Paragraphs on Conceptual Art’, Artforum Vol.5,
no. 10, Summer 1967, pp. 79-83
Conceptual art is art for which the idea behind the work is
more important than the finished art object. It emerged as an art movement in
the 1960s and the term usually refers to art made from the mid-1960s to
the mid-1970s.
Conceptual art can
take any form, there are no limitations to what it looks like it can
look like almost anything. A conceptual artist can use whatever materials they
desire and whatever form is most appropriate to putting their idea across,
which could be anything from a performance
to a written description.
 |
| Fig 1- Cildo Meireles Babel 2001 |
There is a difference between illustration and concept art. Concept
artists will use quick sketches to explore ideas used to communicate the look
of a world, and an illustrator will take the concept and create an amazing
looking, elaborate picture. Yet, sometimes a concept artist and an illustrator share
the same job title to produce similar work.
The term conceptual art to an art movement that emerged in
the mid 1960s and continued until the mid 1970s, across Europe, North America
and South America.
Concept artists attempted to escape increasingly
commercialised art world pointing out thought processes and ideas as a value
method of creating artwork, by showcasing their working process. The art they
created wasn’t to ‘finished quality’ meaning that their world could not be
easily brought and sold ot viewed in a public gallery.
The origins of concept art date back decades. Marcel Duchamp is often
seen as the first conceptual artist, and his readymade Fountain of 1917 cited as
the first conceptual artwork. The influence of conceptual art stretches back to
the work of Marin Creed in the early 1970s. who is referred to as a conceptual
artist, and stressed the importance of the idea and process of art making over
the art object.
 |
| Fig 2- Duchamp – Yvonne and Magdeleine Torn in Tatters, 1911 |
Concept art is very important for video game production for
many reasons. It provides a guide/model to create the rest of the world off of.
Often in game development the concept artists will make a sketch and pass it
off to a modeler or illustrators, the the approved sketch he made, is then turned
it into a 3D model, and followed by the full-production phases and set designs
and props. An art director for a video game searches for new concept art, they
will usually hire multiple artists to produce ideas, so they have a variety of
options to choose from when designing the final feel of the game.
Online you will find forums, websites, and blogs dedicated
to the aspect of visual development. There are even fandom sites of people who
create concepts for games showcasing how this area of visual development is an
integral part of video games and how much fans respect the craft.
Bibliography
- Artistryingames.com. (2016). Cite a Website - Cite This For Me. [online] Available at: http://artistryingames.com/concept-art-concept-art-important/ [Accessed 29 Nov. 2016].
- LUSIARDI, F. (2016). Milan | Cildo Meireles exhibition at HangarBicocca. [online] Inexhibit. Available at: https://www.inexhibit.com/case-studies/the-hangarbicocca-foundation-milan/ [Accessed 29 Nov. 2016].
- Tate.org.uk. (2016). Conceptual art. [online] Available at: http://www.tate.org.uk/learn/online-resources/glossary/c/conceptual-art [Accessed 29 Nov. 2016].
- WideWalls. (2016). Marcel Duchamp. [online] Available at: http://www.widewalls.ch/artist/marcel-duchamp/ [Accessed 29 Nov. 2016].
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